BRIDGES TO SUCCESS-- Newtown Scholarship Association

The Newtown Scholarship Association (NSA) has been making bright futures even brighter for Newtown Students since 1932. They approached us in late 2014 to talk about a longer-term video production project that would encompass their annual fundraising gala (early 2015) and their 23rd annual golf scramble in June of 2015. They wanted to tell the story of the Association and provide students, local leaders, and volunteers opportunities to tell their own stories: how they benefited from receiving scholarships; why they saw the Association as an important part of the community; why they were involved.


In the end, we delivered 4 videos: An all inclusive video for their gala that also paid a memorial tribute to a long-time volunteer; a condensed video that would be used for social media and their website; a promotional video for their annual fundraising golf tournament; and a video to be shown at the dinner following the golf tournament which highlighted the tournament and included comments from students, local leaders, and volunteers.

Each of the participants in this video have a different story to tell, with a common theme of appreciation for the help they've received.

WeCAHR Clients Tell Their Stories

We interviewed clients of Danbury, CT-based WeCAHR to learn how they benefited from the organization’s services.

Attendees at the breakfast included political reps, local businesses, and professionals

in the social service field.

The Danbury Housing Partnership Breakfast

DHP asked us to create a video that highlighted their recent accomplishments in creating affordable housing, and to interview a man who wanted to share his experience of homelessness.

EXAMPLES OF OUR WORK

More than half of nonprofits surveyed list a lack of staff resources as a reason they haven't started to use video as a means of communicating. That's where Spectrum Video can help.


We know nonprofits, and will make your experience with us  worthwhile and affordable.

Your work is more than important.  It's essential.

And it relies on donor and volunteer support to move forward. Video can captivate your supporters while conveying a sense of transparency and trust in your message.

Empower your staff, clients and volunteers by giving them a chance to tell their stories. Demonstrate the success of your mission with real people who have benefited from your services or those who are committed to the work you do in the community.

Contact us for a

free consultation!

FORWARD THINKING


"If nonprofits aren't learning about video

and thinking about it and integrating it and

using it, they're really missing out on one of

the most powerful tools we have to move

people to action. It's a means through which people increasingly expect to experience so many things they do online -- and so good

causes should be part of that."

Katya Andersen

CEO, Network for Good


"The average attention span for a video is much higher than that for traditional text-based channels. Using video alongside other methods to reach your organization's goals is now essential in our media-driven world."

Carol Cone

Global Practice Chair, Edelman




IN A RECENT BENCHMARKING SURVEY

ON THE USE OF VIDEO BY NONPROFITS, RESPONDENTS LISTED WHAT THEY WANTED TO ACHIEVE:

* Marketing and Raising Awareness *

* Fundraising *

* Membership Development & Relations *

* Advocacy *


VIDEOS  FOR  NONPROFITS

THIS IS TBICO

TBICO is in the business of getting people back to work or into the workforce for the first time. Our goal in this video was to bring the dedication and passion of the staff, volunteers, and students to life. This was a pleasure, since there are so many stories . . . and the bell!

The Artists of Interlude

Four artists, who are also clients of Interlude, describe how art helps them as they struggle with mental health and substance abuse issues.

Video 4:

NSA Golf Tournament (Video Shown at Dinner Following Tournament)

Video 3:

NSA Golf Tournament Promotional Video

The Cycle

We created this short 40 sec. clip for the start of a video highlighting a nonprofit that serves the aggressors in abusive relationships.

This is the latest among many videos we have created for DHP.

In addition to producing this video for The Avielle Foundation, we also videotaped a two-day conference that was held for SPARK. Together with that videotaping and the footage that was captured to create this video (and including video going forward), we are building an archive of video and still images for SPARK to use as marketing and awareness-building content on its website, for additional marketing collateral, and in social media. This is content recycling and repurposing in action!

The Avielle Foundation: Launch of SPARK Program

The Avielle Foundation was founded by Jeremy Richman and Jennifer Hensel following the tragic death of their daughter Avielle and 25 other students and educators at Sandy Hook Elementary School. 

The organization approached us to capture the launch of its SPARK program at Edmund Town Hall in Newtown, CT.


Our goals for this video were to promote The Avielle Foundation and its mission of the SPARK program, and to communicate the positive energy that was present at the launch.

See Also...

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Video 1:

The Newtown Scholarship Association (Annual Gala Video)

ONE VIDEO, MANY USES:

Website

Social Media

e-Newsletters

Events

Some Funders Now Allow Video Submission

Volunteer Engagement

Video 2:

Bridges to Success (Condensed Gala Video for Web)